Privacy Policy — Arra Residences

Privacy Policy

This Privacy Policy describes how Maverick Tower Sdn Bhd ("we," "us," or "our") collects, uses, discloses, and protects your personal data when you visit arratower.com. This Site promotes Arra Residences, a freehold residential development located in Ara Damansara, Petaling Jaya, Selangor, developed by Puncakdana Group. We are committed to protecting your personal data in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and other applicable data protection laws.

1. Information We Collect

Information You Provide Directly

When you interact with our Site, you may voluntarily provide us with personal data, including:

  • Full name
  • Email address
  • Phone number or mobile number
  • Any other information you submit through our contact forms or inquiry forms

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar technologies, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring website or source (e.g., social media ads, search engines)
  • Click and interaction data

Information from Third Parties

We may receive information about you from third-party platforms, including Facebook (Meta), Google, and other advertising or analytics services, particularly when you interact with our advertisements on those platforms.

2. How We Use Your Information

We use the personal data we collect for the following purposes:

  • To respond to your inquiries about Arra Residences
  • To provide you with property information, pricing, unit availability, and promotional materials
  • To schedule property viewings or appointments
  • To send you marketing communications about Arra Residences and related developments (with your consent)
  • To improve and optimize our Site and user experience
  • To analyze website traffic and advertising effectiveness
  • To comply with legal and regulatory obligations
  • To protect the security and integrity of our Site

3. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and to collect usage data. These may include:

  • Essential cookies — Required for the Site to function properly
  • Analytics cookies — Help us understand how visitors interact with our Site (e.g., Google Analytics)
  • Marketing cookies — Used to deliver relevant advertisements and track campaign performance (e.g., Facebook Pixel, Google Ads tags)

You may manage your cookie preferences through your browser settings or through the cookie settings on our Site. Please note that disabling certain cookies may affect the functionality of the Site.

4. Disclosure of Your Information

We do not sell, trade, or rent your personal data to third parties. However, we may share your information with:

  • Puncakdana Group — The developer of Arra Residences, for the purpose of processing your property inquiry and facilitating sales
  • Authorized sales agents and representatives — To follow up on your inquiry and provide personalized assistance
  • Service providers — Third-party vendors who assist with website hosting, analytics, email marketing, CRM services, and advertising (e.g., Google, Meta/Facebook)
  • Legal and regulatory authorities — Where required by law, regulation, or legal process
  • Professional advisors — Including lawyers, auditors, and accountants where necessary

All third parties who receive your data are required to process it in accordance with applicable data protection laws and our instructions.

5. Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including to satisfy legal, regulatory, accounting, or reporting requirements.

Inquiry data is typically retained for a period of up to 24 months following your last interaction with us, unless a longer retention period is required by law or you have entered into a transaction with us.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, loss, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights Under the PDPA

Under the Personal Data Protection Act 2010 (Malaysia), you have the right to:

🔍

Access your personal data held by us

✏️

Correct any data that is inaccurate, incomplete, or outdated

🚫

Withdraw your consent to the processing of your personal data

⏸️

Request that we limit the processing of your personal data

💬

Make inquiries or complaints regarding the handling of your personal data

To exercise any of these rights, please contact us using the details provided in Section 11 below. We will respond to your request within a reasonable timeframe.

8. Marketing Communications

With your consent, we may send you marketing communications about Arra Residences, including property updates, launch information, special offers, and event invitations via email, SMS, WhatsApp, or phone call.

You may opt out of receiving marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Replying "STOP" to any SMS or WhatsApp message
  • Contacting us directly at the details provided below

9. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms, mapping services, and the developer's website. We are not responsible for the privacy practices or content of these external sites.

We encourage you to review the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last Updated" date.

We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at:

Company Maverick Tower Sdn Bhd
Website arratower.com